Yes I have noticed for quite a while that crafts seem to be the main focus of the store. Who knows maybe that is what is keeping them afloat. I noticed that none of the craft stores seem to be closing so If this keeps joann's in business it is ok with me as there are no other fabric stores near me. Maybe this way we will have more things to use our coupons for as they cann't be used on sale items and sometimes it is hard to find something to use the coupons for as everything seems to be on sale.