I just looked at Amazon. If you buy the gallon you pay 36.70 cents per ounce and the 16 oz is 81 cents per ounce Now I included the shipping in the price per ounce. Yep I am one of Those people lol. As nice as it is, I have a bottle and save it for ironing clothes which is once in a blue moon. But I think for quilting fabric I will stick to my starch. I haven't figured out the price per ounce but I would guess its just a penny or two. I am cheap!!!