I have sold on Etsy for awhile and like it!
I have never had the Complicated payment scams and the fees are low.
Once you become familiar with the site it is easy to navigate.
but as some others have said it is not ebay and that's what I like!
No auctions you get what you ask for the item, no sending invoices as it is an automatic checkout like a store website.
You need to develop policies for shipping returns etc.
but I think this helps with sales when the buyer knows what to expect.
But this is your "store" you set timelines for shipping payment etc not ebay
If you have questions just let me know I will be happy to help!