Etsy is a valuable resource if you are serious about selling your work. Yes, it takes some marketing, but there is a wealth of information to help you and a community of artists to learn from. There is also a new altenative to Etsy called Big Cartel.
http://www.bigcartel.com/ (BTW, a 50% consignment rate is pretty standard in many areas of the country, same as wholesale. Galleries get 60%. You pay for these places to do the selling for you)