I would agree with the tighter weave, and no 'fluff,' brushed but not fluffy! Yes, to the shrinkage also, between 3% and 5% is normal, the more you use this fabric you will gain knowledge as to what is considered a good or bad flannel. I do not know American brand names to advise you but you can try washing a piece a few times, you will soon see if it hold up.
Gal