I have been getting the 10% discount cards for years. When you enroll in AQS or the national quilt guild (I can't think of the name) they send you the card. JoAnne doesn't give out discounts to guild members. You need the little green paper 10% off card. I believe it is well worth joining the guild as I am always spending at JoAnn's. Also even if you use the 40 or 50% off coupon, you still get the 10% off, as long as the JoAnn's store coupon is not a percentage off the total.