I've been buying the HP floor lamps, almost identical to the Ott Light but just $29.95 for the table style, and $39.95 for the floor with gooseneck and all. Order extra elements at the same time for less too. I've had two floor models for over 3 years now and have yet to change elements. I love them!I would rather buy something as good for less than pay the ridiculous prices...that just leaves me with more to buy material. Yippee!!! A real Win-Win.