Quoted from Quilting Treasures' website:
"Noddy is a little wooden boy who lives in Toy Town and is a character created by British author Enid Blyton. Noddy's signature red, yellow and blue vehicles as well as scenes from Toy Town create the basis for this collection."
So this is an upcoming licensed collection, but (not being in the UK) I have never heard of Noddy. Have you ever heard of him?