Fussycut,
I think that you are asking for ways to keep business in the LQS...there are always going to be people that for whatever reason, can't or won't use the LQS..for the rest of the people just remember basics and common sense....great customer service, being friendly and polite, employees that enjoy their job and other people, maybe have a section of your shop that can have discounted fabrics, communicate with emails and newsletters...word of mouth is awesome but remember that it works with negative words as well as positive ones, most of all have fun doing what you do :)