I kind of liked the idea when I saw it in a magazine. I was wondering if you washed it really well and cut off the bottom part that has the heavy seams, it might take away the greasiness and smell. Personally I would just cut it long enough to have a cute picture of the dog, forget thee advertising. You could use it to carry your doggie's supplies on a trip or a picnic... Just a thought. I'm going to give it a try as soon as I have some extra time on my hands...LOL