You know the girl at the cutting table told me it was $5.99/yard and since I didn't see any signs on the ROLLS of batting (signs on prepackaged stuff) I had it do a scan on it and sure as heck it was regular price of $10.99 so could use my coupon. Lucky us on bargains. Have to say that I've had good experiences at Jo-Ann's here in Tucson (Broadway store).