well as a former quilt shop owner I have to say it's not the shop that sets the prices it's the fabric company and you will get a better quality fabric from a quilt shop than a chain store. I always hated to see the prices go up when I ordered fabric and I tended to try to keep my prices the same even though they were raised on me because i knew I would hear complaints from my loyal customers, but that said just remember you will get what you pay for, The shop owner is only trying to make a living the same as everyone else