Well, different tastes. I love the big, bold patterns created by Amy Butler, Fassett and Valori Wells etc. They're not for everyone, but I like bold, modern quilts and some of these fabric lines are to die for. But, I've not bought many magazines. I don't think it's due to what fabric people are using for the featured quilts. It's economics and you can get so many ideas and patterns online for free, why pay?