I've been a tea drinker for many years. Hard to believe, but my favorite tea is a store brand. Yup - I admit it. I love this tea so much from Shop-Rite grocery store. I moved to Texas and we don't have any Shop-Rites here so everytime I visit "home" in NJ, I bring back boxes of it in my luggage. It's just the perfect taste and strength for me - - for like 30 years now.