I think this is a double-edged sword situation. We want the magazines to continue to be published but we don't want the advertising...which pays the bills. We want magazines to be complete and pristine with any attached templates/instructions but we don't want the plastic wrapper that insures that happens. When I was a new quilter (and less discriminating!) I had to subscribe to every magazine out there. Some I started with premier issues and stayed with them till they closed shop. Most of the time they came damaged in the mail. I hated that and would suggest to the publisher that all magazines should come in plastic. Now I don't subscribe to any magazines because it seems to me that over the 30yrs I have been a quilter the magazines just re-invent the same wheels over and over. I really enjoyed Quilter's Home when Mark Lipinski was the editor...but then I have a really weird sense of humor and this magazine was not, and was not ever intended to be, primarily a pattern magazine.