Yeah, I never pay that. The last time I bought LQS fab. at full price it was a batik that I needed for a mystery quilt on-line a couple of years ago. My DH pulled out a $10 expecting to get change back for 2 yds. LOL He turned pale when she rang up $20+. After that I decided not to go back. There is another LQS that buys lower greige but not as low as Joann's or WM. I shop on-line but have made a resolution NOT to buy new fabric until I use up some of this stash this year. So far I've only slipped up less than $100. It's amazing how much stash I have. I try to pay $3 or $4/yd. I don't care if it is this years style if I like it. HIH