I agree with Kapatt. Some of the negativity I felt came from the fact that I have shopped at JoAnn's for years, enjoy the interaction with the staff and hate to see them lose the focus that I found so perfect for my needs. That being said I still shop there and hope they stay in business.
I also agree that this site would not be the great place to hang out, that it is, if it became negative all the time but 99.9% of the posts are positive, helpful and informative. The occasional negative one can also be helpful and in this particular instance reflected my feelings.