Originally Posted by bearisgray
I think I would avoid using "handmade" in the title.
Maybe use one of the following instead: custom - specialty - unique -
Is this to be a service shop - or stuff/things AND service?
I agree. Using the words custom and specialty imply that you will do what suits your customer.
If you are only going to be online, your second line in your title would include words describing your expertise.
If you are also going to have an onsite shop you might want to include specific words in the main name/title. When we are travelling and I want to visit a quilt shop or specialty shop, I use my GPS.
If the shop name doesn't have the word 'quilt', 'stitch'or 'sew' in it or a derivative of, it won't come up when I do a GPS search using those words.