I pay $9 a yard if I really love the material. When I start a project I go to my stash first and see if I have what I'm looking for and if I can build my quilt from there. If I can get a good start I add the new stuff. Most LQS in my area charge at least that, sometimes as much as $12/yard. I am getting ready to go to Pacific International Quilt Show in Oct and I know the prices are going to be $9 or close to it.
So I try to be very selective and will sometimes buy only 1/2 yard pieces.