50% is my guess for the quilt shops. JoAnns prices have gone up quite a bit but our 5 local quilt shops haven't increased much. A few new bolts might be $.50 more but hardly the increase we have seen at JoAnns where bolts that say Keepsake are 9.99 yard. JoAnns is passing on the increase to us, but i don't think the quilt shops are. I assume the quilt shops aren't seeing as much profit as they used to.