Originally Posted by cjtinkle
100% markup is what they charge. I buy my fabric wholesale, and it's exactly half the price of retail fabric... which is exactly what I charge when I sell it as well, retail.
Ah, but the shop still has to make money when they sell to you wholesale, not much, but some. They probably do not sell it to you at their cost even though you have chosen to do that. I'm betting markup is more like 110-125% (like 2.5 times what they paid for it).