I purchase directly from the distributors (Moda, Hoffman, etc.). Moda fabric for example, that is $9 per yard at a quilt shop, wholesales at $4.50 per yard.
Originally Posted by ghostrider
Ah, but the shop still has to make money when they sell to you wholesale, not much, but some. They probably do not sell it to you at their cost even though you have chosen to do that. I'm betting markup is more like 110-125% (like 2.5 times what they paid for it).