I've never owned a business so I don't know anything about it but I do have common sense. One small fabric shop here had very high prices. Nothing was selling because the shop owner was buying from a fabric rep and had to price the fabric high in order to make a living wage. I asked her why didn't she buy fabric online when it was marked down to clearance prices and sell it to make $1 profit per yard for customers who couldn't afford the high price fabric. Why not go to Hobby Lobby, Michaels, Joanns, Hancock Fabrics when the notions were 50% off and buy the maximium allowed and sell them for 25% profit? Why not order from Marshall's Dry Goods wholesale for sewers who wanted less expensive fabric for projects and utility quilts. Some customers bought the high price fabric but not enough for the shop to stay in business.