Originally Posted by cjtinkle
I purchase directly from the distributors (Moda, Hoffman, etc.). Moda fabric for example, that is $9 per yard at a quilt shop, wholesales at $4.50 per yard.
I get that, but wholesale is generally 50% of retail even when buying from sellers other than a distributor (the next step up on the food chain, if you will). Those retailers are not selling goods at cost to their wholesale buyers I'd be willing to bet, so their markup has to be greater than 100% to make any money at all off the transaction.