i worked for a time at a shop that simply priced everything at the suggested retail price indicated on her invoice,...most things that equalled a 100% mark up...her philosophy is...that is what i'm supposed to charge. period...she only has one sale a year...and never discounts anything. Our 'new' joannes i think marks theirs up 200% or more...their prices are totally outragious! when i can get the same fabric at the lqs for $7.95 a yard and joannes is 'trying' to sell it for $9.98??? i won't even go there any more...they have crappy fabric that if i were at walmart shopping and saw it for $2 a yard i might buy it, and here it is at joannes for $9 + a yard...
then we have another lqs that prices everything at $7.95 regardless of what they paid for it....so they are probably more in line with a 50-75% mark up. you can tell the places just in it for the $$ and the ones who are in it because they love it and want to share it with many.