My thought is this... would someone really buy a TOL Viking or Pfaff and spend 4 or 5 grand for a machine at Joanne's or another big box store? I know I wouldn't. Some people would never spend that much on a sewing machine, period. LOL. But, for us crazy ladies who have very expensive machines, I'd never buy it from a craft store. I can't imagine anyone would do this without a dealership behind you that offers mastery courses. Viking just came out with a new machine that's just under their TOL machine. I don't see how they can come out with these machines and then cancel dealership contracts.