I think it is very much like buying a car when we select our machines. For me, Bernina was never an option (no matter where they are made) because Bernina and I don't get along. Not sure why either. They are beautiful machines and when I drive one, it is a disaster in the making. Just like the Janomes, Berninas feel "rough" to me - like driving a tractor (which I actually have never done. lol) Yet, I know people who would not trade their Berninas or their Janomes for all the tea in China.