Its not that hard if you start off with small changes. I started 4 months ago eating regular pasta and gradually added whole wheat so it was 75% regular and 25% whole wheat. Now I only eat whole wheat. And I am not looking at it like I have 40 pounds to lose I think of it in 5 pound increments. For every 5 pounds I lose I give myself a treat I gave myself earrings and a moda layer cake and a new purse. I have only gotten a few new clothes because I'm saving the big shopping spree for when I get to goal weight or my pants fall down!