Not only do they sell using a psuedomn(spelling?), they also sell their mistakes to the chainstores, Northcott was famous for that and maybe still is. I was told by a fabric rep that they can and do sell inferior fabric to chain stores, who in turn sell it for less than cost... any wonder the little LQS has such a hard time staying in business. We can't blame Walmart for everything, after all, someone is selling it to them first!