If people didn't shop WM, they too would go out of business. Ever been in one that was empty. When I taught some quilt classes, I always started out saying: Buy the best you can afford. Not everyone can affor $10+/yd for cotton. I don't shop LQS anymore b/c I refuse and can't afford to pay that much for fabric. I also don't shop WM or Joann's. I buy sales on line and yard sales.