This is very interesting. I was just at Walmart the other day (one that got rid of fabric) and at the end of an isle were some fabrics rolled on cardboard bolts for $4 (aobut $1 a yard). I had seen some earlier at a fabric carrying WM, but when it listed the type of fabric as "Various fabric content, cotton, polyester, rayon," etc, I walked away. However, at the non fabric WM I Specifically picked up the blue/green feathers on redish background that is shown as a knock off on the designers blog and remarked to my DH "I really don't like that!" Point is, I saw the very "Knock off" fabric that is mentioned. I will watch the outcome of this with interest.