I started out with the JoAnns fabrics and after having quite a few fade on the folds or simply fall apart after a while, I tend to be very picky about the fabrics I use in my quilts. Feel them, see how many threads are woven in them. JoAnns does carry their quilters "best" for a couple dollars more per yard. I occasionally pick up those with my 40% coupon to use as backs. I have a couple of my first quilts that are having issues with the cheaper fabrics and after spending all the time I do making them, I'm not going back there. I do look for great sales and the good fabrics and stock up and buy my backs when they go for 3-4 per yard.