When I give a quilt, I always say that Every stitch is a little I love you. I think that we have the responsibility to teach people that are used to store-bought, that a hand-made item need a special treatment. Once, a friend of my DH stopped by, he had a quilt in his car trunk, he was going to use it to cover furniture while he was painting . I asked him to have a look at the pattern, I told him how much time and love had been put in it. When, he came back he told me that it now lays on his couch, that he wraps himself in it after a hard day work.( He is a SWAT policeman.) We have the right of wanting our quilts to be appreciated and put to good use , but we also must educate.