Flying V Goddess -
I have to differ on one point - I don't think there are as many Scrapbookers out there, as there are sewers and quilters. The only Scrapbook shop around closed a few months ago, and I see less of it in the stores. I think that craze has peaked. By contrast, there are 4 good quilt shops within 5-10 miles of me. They all seem to be doing very well too
Quilting continues to be a multi-billion $$$ market and more young sewers are becoming quilters as well.
The International Quilt Festival held here every year is the largest convention (of any kind) in Houston - and probably one of the largest in the US I'd bet. Every year the attendance tops 50,000 + (in just 4 days) and it keeps growing. I think WM has missed the boat in their market research !!