As a longarm quilter, I quilt both styles. Wallhangings I tend to quilt more so they don't sag as the years go by. Utility quilts get medium quilting, leaving them soft and snuggly. Show quilts are the most quilted often because I feel the judges are looking for something unique and I tend to get carried away with the thread. However, having said that, I always try to make the quilting fit the quilt,( not too much nor too little) and the customer.