I had a similar roll with the same name of manufacturer. I decided to make one of the super fast jelly roll quilts from the tut here on the board. I wonder if you know how many strips there are, because mine turned out waaaayyyy bigger than the dimensions given in the tute. I am thinking there were more than 40...
What ever you decide, it will be awesome cause the fabrics are so yummy. don't forget to post a pic of your finished product!