heat and bond is a fusable...it is just a brand name, same as steam a seam and wonder under. all are fusables and can be used for applique. some are stiffer than others, some are difficult to hand stitch through, some need to be sewn some don't try what ever you find and decide what works for you and what you like for the projects you make. as with everything else some like one not the other, it's a personal choice, usually based on what's available and what your final project will be used for.