We sell a lot of it. Maybe our prices are too low, 22.5 inch wide is $2.75 yd, 4.90 yd for 44 inch wide.
http://www.quilt-kits-online.com/products.php?cat=18
BTW, it comes in several widths, so if you're comparison shopping, make sure you're comparing prices for the same widths. :-D