Yes though near 10", as it is a quarter of metre,which is 39" It has become quite popular over here as of course you are getting the full width of the fabric, with a pattern fabric that can be useful. fq are still sold of course. we get charms though no where as many as available over there, layer cakes sometimes not often, jelly rolls are getting more popular, but not those thin jelly rolls, can't remember what they are called, about 1 1/2" wide. I cannot find turnovers anywhere here, how I would love those so I do not have to cut triangles.