I actually LOVE to paint (except maybe ceilings!) It's the prep work that I dread ... cleaning, caulking, spackling ...
I love seeing what a change a new color brings to a room. I"ve used just about every brand there is and I have my favorites - but any good quality paint will always give much better results.
Quality BRUSHES and rollers are JUST as important as the paint ... Don't use the cheap stuff :)