I always did lower right, too, as that is generally where quilt shows have requested it be placed. But I have usually oriented it the same as the quilt; that is, the top of the label is faced toward the top of the quilt. Then I saw someone's quilt label that was faced what would look upside down while the quilt was hanging, but when you flip up the corner to read it, it was just right! I'm doing THAT from now on - especilly for wall hangings!