I'm a fabric snob too but I'm a snob about a lot of other things too, like my shoes for example. I have both quilt shop fabric and inexpensive joann's type fabric in my stash and when I'm sewing it, I can tell the difference. This is probably not the brand name stuff from Joann's though-just the Joann's house brand. I've only bought fabric from Walmart a couple of times and not any quilt fabric. Our Walmart doesn't have fabric any more.