I went ot Joann's 2 weeks ago. I was looking for Christmas fabric I liked one in particular till i saw the price. It was $12.99 yard. That is ridicolous more expensive than the quilt shop. Asked the ladu why so much she said they have very little competition and can charge whatever they want. I WILL NOT BE GOING TO jOANNS MUCH LONGER IF THE PRICES GO UP THAT HIGH.