Here's what the rep said:
"Never printed on the same goods as they are printed at a different plant that only does 110".
Not the same quality, but some are pretty good."
Still waiting to hear what the VIP of Sales says; I'm going to try to find out what the weight is per-yard and the thread count, which will be a more informative answer, right? So we can compare it, with, say the weights that are posted on Robert Kaufman's site, so we know how it stacks up with fabrics that we may have personally seen and/or handled. (I don't think Kaufman makes wide backings, so we'll have to do a little math to compare apples to apples!)