Bernina! I too have the 440 and it's my second Bernina. It all comes down to a very well made machine, reliable and sturdy. I sewed for years on a Kenmore or a Singer and just happened to try a Bernina while taking a FMQ class with Harriet Hargrave 15 years ago. I couldn't believe what I was missing. Plus I've worked for a sewing machine dealer and the only time we ever saw a Bernina come into the repair department was just for basic yearly cleaning and maintenance.