Yeap $40.00 at the least since it's usually 3 times the cost of materials. Makes me sick that that would go for only $40.00 if you do the math well really $39.00 that is why i never sold my afghans if I spent $60.00 on the material who would pay $180.00? NO ONE so I never tried to sell.
So $40.00 is more than reasonable, you'd pay that at Walmart and it's not as nice, tell them that.