I think it is a bit better than Joann's. I've bought it before and always find the fabric or anything I order is top quality and they ship fast and your package is always neatly done.
Their customer service is very good, returns are easy.
Also have good buys on thread....a spool I pay twice as much for at quilting stores are very reasonable when they have a sale.
Ask them for a catalog and look through it, I think you will be pleasantly surprised.
delma