I work part time for Husqvarna Viking and I have 2 embroidery machines. One is a Designer SE and the other is a Designer Diamond. They are both excellent machines and the quality of embroidery stitch out far surpasses the Singer Futura. The Diamond has the largest hoop size in the industry and the largest clutter free computer screen as well. They are pricey top of the line machines. The SE retails for approximately 5000.00 and the Diamond retails for 9000.00. Viking offers 48 months of interest free financing for the diamond and 24 months (I believe) for the SE. WHile these machines may be more than what many people are looking for Viking is coming out with a less costly but just as dependable and high quality embroidery machine very soon. You might want to check out their website, husqvarnaviking.com to check out the different sewing machines available!