Originally Posted by ghostrider
What's to keep a retailer from increasing the price of Moda fabrics to the same as other manufacturers and just making more of a profit on it?
Nothing... absolutely nothing. Except that there are a bazillion stores that carry Moda and it's not a good idea to price yourself above other similar stores. That would, ummm, tend to discourage customers from shopping there, especially if they're savvy quilters who compare prices.