On topic - believe the idiom "beating a dead horse." It is the responsibility of the purchaser to determine if they wish to purchase an item posted by a member. To be a smart consumer you should always check the competition's prices and determine if you want to pay the asking price. If I pay $10 for a box of caramel popcorn from the Cub Scouts that is my decision regardless of the fact that the product isn't worth $10. If a member posts a book you know you can get cheaper from Amazon then don't buy the posted item. I would prefer to believe that the folks on this board are not deliberately trying to cheat their fellow quilters. Naive? Perhaps, but don't always assume the worst about your fellow human. So that's my nickel's worth.